To rapidly increase Twitter presence, Independent Communications created the Celebrate Downtown Twitter account and aggressively developed an audience to support the Heart of our City Celebrate Downtown awards nominations and event. The account continues to be used to promote Heart of our City activities.
We had a great time on this piece where we did the writing, the photography and even had some found-poetry fun of our own! The story hinges on how Pattison Outdoor advertising worked to turn a giant city bus into a cultural venue.
Launched in April, 2016, the Twitter account supports efforts by Caribbean Shrimp's management team to gain exposure in the travel and tourism industry.